“Branding demands
commitment; commitment to
continual re-invention;
striking chords with people
to stir their emotions“
– Sir Richard Branson
IDENTITY:
Full Branding Identity
Tone of Voice
Branding Guideline Booklet
COMPANY PROFILE:
English / Arabic
36 pages
Content curation and creation
WEBSITE:
Design & Development
Content curation and creation
WordPress
Maintenance
03. Color Palette
Unveiling Our
Captivating
Color Palette.
Our company colours are professional and modern, expressing who we are. Pantone dark classic Blue is the main colour of the TPS Consulting identity so it has the strongest presence on our brand. two gray shades complements the blue colour, creating balance and making the palette more distinctive and sophisticated. Light Grey balances the other colours and gives space to the elements.
Alternative colours should not be introduced into the system, or they would reduce the impact of our colour palette.